Germany’s automotive industry is globally recognized for its excellence in engineering and the production of high-quality vehicles. The country’s car dealerships are a testament to this, offering a wide range of top-performing companies.

From Volkswagen Automobile Hamburg GmbH to Autohaus Moritzplatz in Berlin, these dealerships exemplify the values of innovation, reliability, and exceptional service.

In this article, we will explore the best automobile dealership companies in Germany, highlighting the Pros and Cons that make them stand out in the industry.

Best Automobile Dealers in Germany 2024

Germany stands as a powerhouse in the automotive sector, boasting a labor force exceeding 857,336 individuals. The nation hosts globally renowned and innovative automobile manufacturers such as Volkswagen AG, BMW AG, and Mercedes-Benz. Here are the top automobile dealerships in Germany for 2024.

AVAG Holding SE

AVAG Holding SE is one of the top automobile dealer companies in Germany. It is the largest vehicle dealer in Germany with a turnover of 2.4 billion euros and 130,000 vehicles sold annually.

AVAG Holding SE

The AVAG Group comprises 55 dealerships with 176 operating facilities, including 40 authorized dealers with 137 branches in Germany. The company is based in Augsburg, Bavaria, and has a long history in the automotive industry, dating back to 1915. 

With its significant presence and revenue, AVAG Holding SE is a key player in the German automotive retail sector.

About AVAG:

  • Website: www.avag.eu/en.html
  • Headquarters: Augsburg, Germany
  • Number of Dealerships: Over 400 across Europe
  • Brands Represented: Opel, Kia, Ford, Toyota, Lexus, Hyundai, Honda, Fiat, DS Automobiles, Peugeot, Citroën, Nissan, Škoda, Seat (depending on location)
  • Contact:

Pros:

  • Extensive selection of brands and models
  • Established reputation in Europe
  • Professional staff and a wide range of services
  • Competitive pricing and transparent processes

Cons:

  • Limited negotiating power
  • Standardized experience may lack local touch
  • Focus on mainstream brands
  • Potential for upselling
  • Mixed online reviews, requiring thorough research

AVAG Holding SE offers a broad network of dealerships with diverse brand options, potentially at competitive prices. However, individual experiences might vary depending on the specific dealership and your negotiation skills.

BMW Group

The BMW Group is a prominent automobile manufacturer in Germany, known for its premium cars and motorcycles.

BMW Group

While the company is not primarily a car dealership, it operates a global sales network and has a significant presence in Germany. The BMW Group has several dealerships in Germany, with an extensive sales and service network in various cities.

However, it’s important to note that the BMW Group is primarily an automotive manufacturer, and its dealerships primarily sell BMW, MINI, and BMW Motorrad vehicles, rather than offering a wide range of brands.

About BMW Group:

  • Website: www.bmw.de
  • Headquarters: Munich, Germany
  • Brands: BMW, MINI, BMW Motorrad
  • Contact:
    • Phone: +49 89 382-0 (Headquarters)

Pros:

  • Direct access to the latest models and features
  • High-quality standards and customer service
  • Wide range of customization options
  • Comprehensive warranty and service network
  • Potential for competitive pricing
  • Brand trust and heritage
  • Local language and cultural understanding

Cons:

  • Potentially higher initial cost
  • Limited negotiation flexibility
  • Potential for upselling and additional costs
  • Limited brand choices
  • Varying dealership experiences

Purchasing a BMW directly from the BMW Group or their authorized dealerships in Germany can offer premium vehicles, cutting-edge technology, and high-quality service.

Mercedes-Benz Group

The top automobile dealer companies in Germany include Mercedes-Benz Group. Mercedes-Benz Group is a German multinational automotive corporation that is one of the world’s leading car manufacturers.

Mercedes-Benz Group

The company owns and operates a significant number of dealerships and workshops in Germany, with a large number of employees and a strong presence in the country.

About Mercedes-Benz Group:

  • Website: www.mercedes-benz.de
  • Headquarters: Stuttgart, Germany
  • Brands Represented: Mercedes-Benz, smart
  • Number of Dealerships: Extensive network across Germany, including:
    • Mercedes-Benz own-retail dealerships
    • Authorized independent dealerships
  • Contact:

Pros:

  • Access to the latest models with cutting-edge technology.
  • High-quality standards and customer service.
  • Comprehensive warranty and service network.
  • Brand heritage and experience.

Cons:

  • Potentially higher initial cost.
  • Limited negotiation flexibility.
  • Potential for upselling and additional costs.
  • Limited brand choices.
  • Varying dealership experiences.

Purchasing a Mercedes-Benz or smart directly from the Mercedes-Benz Group or their authorized dealerships in Germany can offer access to premium vehicles, cutting-edge technology, and high-quality service.

Volkswagen Group

Volkswagen Group is one of the top automobile manufacturers in Germany, but it is not an automobile dealer company.

Volkswagen Group

However, Volkswagen has a significant number of dealerships and workshops in Germany, which are operated by Volkswagen Automobile Berlin GmbH, Volkswagen Automobile Frankfurt GmbH, Volkswagen Automobile Hannover GmbH, Volkswagen Automobile Stuttgart GmbH, and Volkswagen Group Retail Berlin GmbH, among others.

Germany-Specific Details:

  • Website: www.volkswagen.de
  • Headquarters: Wolfsburg, Germany
  • Brands: Volkswagen, Audi, Škoda, Porsche, SEAT, Cupra, Bentley, Lamborghini (availability might vary)
  • Contact:
    • Volkswagen Group Headquarters:
      • Phone: +49 5361 9-0

Pros:

  • Get the newest models and features.
  • Choose from a variety of brands.
  • Prices might be competitive.
  • Known for good quality and service.
  • Warranty and service coverage are extensive.
  • Communication in your native language.

Cons:

  • The initial cost could be high.
  • Limited room for negotiation.
  • Watch out for extra costs like optional features.
  • Service quality may vary among dealerships.

Purchasing a Volkswagen Group car in Germany offers access to diverse brands, cutting-edge technology, and potentially competitive prices. However, be aware of potentially higher initial costs, limited negotiation flexibility, and variable dealership experiences.

AutoScout24

AutoScout24’s extensive listings, user-friendly platform, and additional services make it a top contender among online marketplaces for car buyers and sellers in Germany.

AutoScout24

With over 2 million vehicles listed for sale on its platform, it caters to both individual sellers and professional car dealerships across the continent.

Details:

  • Website: www.autoscout24.de
  • Headquarters: Munich, Germany
  • Services: Online marketplace for buying and selling new and used cars, connecting individual sellers and car dealerships.
  • Contact:
    • General inquiries: +49 (0) 89 444 560

Pros:

  • Wide selection of vehicles
  • Convenient and easy to use
  • Secure platform
  • Additional services available

Cons:

  • Prices may be higher than buying from a private seller
  • You may not be able to negotiate the price as much
  • You need to be careful to avoid scams

AutoScout24 is a great option for buying or selling a car in Europe. The platform is easy to use and has a wide selection of vehicles. However, it is important to be aware of the potential cons before using the service.

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